Monday, September 7, 2009

Dear Geico Representative

If you read your own e-mail (which the auto-responses to my messages rather imply that you do not), you already know that our household of Geico customers is leaving your company after 20+ years because of Geico's continued support of the Philadelphia Eagles following their decision to sign Michale Vick.

The e-mail response I did receive stated clearly that the potential new customer is worth more to your organization than the existing customer. I find it hard to believe that anyone would stay in business for as long as Geico has if that were true so you should know: if it was a bluff hoping the anti-Michael Vick sentiments would fade away, it failed. Several of your competitors were delighted to scoop up our business & all gave us reasonable quotes & better customer service.

I hope whatever Geico staffer actually opens this letter takes a good look in the mirror. After the furor over this very poor marketing decision has died down, even if people like us represent only a fraction of Geico's overall customer base, the exodus of long-term, on-time bill paying, non-claim making (we have not had so much as a moving violation for more than ten years) customers means there will be less money in the pot for payroll. The job that gets cut will not be the suit that thought this would blow over; that person will be enjoying Philadelphia Eagles skybox service while you are waiting in the unemployment line.

Happy Labor Day.

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